Axesa Servicios de Información

Axesa is an advertising and digital marketing company in Puerto Rico that has served local businesses and consumers for more than a century. It started with print and has moved its work onto digital channels as readers turned to mobile phones, social networks, news websites and video platforms. Its own site says it now runs about 4,000 active digital campaigns and has developed around 1,500 websites, and it presents the firm's history as 110 years of changing how advertising is done.

Search and video campaigns on Google

The firm describes itself as a Google Premier Partner and says it has more than 12 years of experience running campaigns on Google. Its search program handles ad writing, keyword selection and audience targeting, and it reports results through a dashboard that clients can open online. The campaigns are optimized each month so that they reach the best audience available within the budget. Ads appear on Google search results, on YouTube and across the Google Display Network.

Google Business Profile management is offered as well. The firm says it helps a business publish complete, current information on Google Search and Google Maps and keep it updated through the year. Discovery Ads, which Google describes as mobile-focused, are used for brand exposure, referrals and conversions.

Directories, magazines and local reach

Axesa also works with directories and specializt magazines to reach particular industries and market segments. It runs SuperPagesPR.com, a business directory for Puerto Rico that carries the reliability of the traditional yellow pages and lets people search by category, location, product and service from any internet-connected device.

Branding and audiences defined by demographics

Branding campaigns are aimed at keeping a business at the top of mind in the local market at a low cost per person. Audiences can be segmented by gender, age, location and interest. The firm says ad design, and the resizing of photographs and graphics for different formats, is included in its service.

Calls, website visits and foot traffic

The firm says its campaigns are built to produce calls and direct messages from consumers who are browsing high-traffic pages and social networks, to send visitors to a client's website to see its products, and to guide people to a physical location by the quickest route. Outdoor advertising is also among its services, and the site lists social media advertising and creative and content work alongside search and video.

Axesa Servicios de Información is a Puerto Rico advertising company, now presenting itself as Axesa Digital Marketing & Media. It has served businesses and consumers on the island for more than a century and has moved from printed directories to digital campaigns. Its advertising consultants help local firms set a strategy that matches their sales goals, market and budget.

Products and services

• Search and video advertising: Google search, YouTube and Google Display campaigns, with keyword selection, ad writing and monthly optimisation.
• Social media advertising: campaigns on Meta, TikTok, LinkedIn and Spotify aimed at specific audiences by age, gender, location and interests.
• Websites: building business websites and driving visits to them.
• Digital presence: listing businesses on the platforms local consumers use most.
• Directories and print: SuperPagesPR, the online business directory of Puerto Rico, plus specialised directories and magazines.
• Outdoor advertising: out-of-home placements alongside digital media.

Who it works with

Axesa works with local businesses in Puerto Rico of many kinds, whether they want more calls and messages, more website visits or more customers arriving at their premises.

Key facts

• Based in: Puerto Rico
• History: more than 110 years in advertising
• Partnerships: Google partner certification and Meta Business Partner status
• Scale: over 4K active digital campaigns and over 1.5K websites built