Big Arrow Group

Big Arrow Group is an advertising agency that specialises in business-to-business brands and regulated markets. It sits between consulting and communications, helping brands find their voice and reach their audiences quickly, and draws on lessons from many categories to handle complex or sensitive information. Its teams work from staffed offices in New York, San Francisco and Nice.

Products and services

• Brand strategy and consulting: assessing a client's situation, setting priorities and defining the brand's voice.
• Advertising and communications: campaigns that connect with, engage and retain target audiences.
• Healthcare communications: work where healthcare, technology and communication meet, including explaining difficult information clearly.
• Tracking and analytics: real-time tracking, analytics and dashboards for campaigns.

Who it works with

Business-to-business companies and brands in regulated markets, with healthcare named as a focus.

Key facts

• Offices: New York, San Francisco and Nice
• Focus: business-to-business and regulated markets