CityGro

CityGro is a customer retention and marketing platform for businesses that want repeat visits. Its pitch rests on the point that many first-time customers never return, so the tools focus on bringing them back. The company's current website appears under the name Patch Retention.

What CityGro offers

• Loyalty and rewards — custom programmes that replace paper punch cards.
• Waivers and check-in — an iPad kiosk for customer check-in and signing.
• SMS chat — two-way texting with customers.
• Text and email campaigns — messages sent to customer groups.
• Automated workflows — triggered follow-ups after a visit.
• Segmentation — tools to group customers and track lifetime value.

Who it works with

Venues and stores that depend on returning customers. The newer site names trampoline parks, family entertainment centres, water parks, golf clubs, gyms and attractions.

Key facts

• Category: Retention marketing software
• Channels: SMS, email, kiosk