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Patch Retention

Retention and marketing software for trampoline parks, entertainment centres, golf clubs, gyms and similar venues

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  • Founded 2011
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About Patch Retention

Patch Retention, usually called Patch, sells customer retention and marketing software to venues, attractions and clubs. The business traded as CityGro for 12 years before rebranding to Patch in August 2022. It says more than 1,500 clubs, venues and attractions run on the platform, and it links its reports to point-of-sale revenue.

What Patch Retention does

  • Automated messaging: email and two-way SMS campaigns, AI-driven customer journeys and win-back sequences.
  • Segmentation: RFM analysis that groups customers by recency, frequency and spend into bands such as new, loyal, at-risk and lost.
  • Loyalty: a rewards programme with a widget for the venue's site.
  • Reviews and referrals: review requests and referral schemes.
  • Waivers: a basic digital waiver account at no charge, announced in December 2023.
  • Integrations: connections to Square, Smartwaiver and Shopify.

Clients

Its customers include trampoline parks, water and amusement parks, family entertainment centres, gyms, golf clubs and racquet clubs.

Key facts

  • Former name: CityGro
  • Rebranded: August 2022
  • Users: more than 1,500 venues and clubs

Profile written by TrustList from the business's own published information, Sep 2026.

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