Promomash

Promomash helps consumer packaged goods (CPG) brands manage their trade spending through CPGenius, a platform backed by a team of specialists. It covers three areas: planning trade promotions, handling retailer deductions, and running in-store demos and events. The firm has worked with CPG companies since 2015, and its founder Yuval Selik previously launched a skincare brand of his own.

What Promomash offers

• Trade promotion management — customer contracts and account plans in one place, a promotion calendar, spend matched to promotions, plan-versus-actual tracking and promotion lift analysis.
• Deduction management — coding, validation, dispute and recovery of retailer deductions, done with AI automation checked by human specialists.
• Demos and events — planning, scheduling and staffing of in-store demos and store visits, including training and paying brand ambassadors.
• Reporting — dashboards on spend and deduction progress, help with month-end closes, and event results measured against sales data.

Who it works with

The company serves CPG brands from category leaders to emerging names. Named brands include Saffron Road, Poppi, Lundberg Family Farms, Marukan, Gimme Seaweed, Safe Catch, Nick's Ice Cream, Pitaya Foods, Rummo Pasta, Brad's and Chef Bobo.

Key facts

• Based in: United States
• Working with CPG brands since: 2015
• Recognition: G2 badges in trade promotion management for spring 2026, including Momentum Leader and High Performer