Awario

Awario is a social listening service that finds mentions of a brand, competitor or keyword across social networks, news sites, blogs, videos and the wider web. Listed in Belarus, it runs its own crawler instead of depending on one outside data supplier.

What Awario offers

• Mention tracking — real-time alerts for conversations about a brand, drawn from the company's own crawl of more than 13 billion pages a day.
• Sentiment and reach analysis — the tone and share of mentions, with custom reports built on the platform.
• Market research — audience age, location and language taken from social discussions, plus competitor tracking.
• Social customer service — replies to questions and comments from inside the app.
• Sales leads — finds people asking for products like a company's own so the team can respond first.
• Influencer outreach — identifies influential voices in a niche.

Who it works with

The tool suits marketing, customer service and sales teams that want to follow and join public conversations about their brand or market.

Key facts

• Based in: Belarus
• Data source: proprietary web crawler