Bigin

Bigin is a lightweight customer relationship manager made by Zoho and aimed at small businesses that currently track customers across spreadsheets, inboxes and notes. It is organised around a sales pipeline rather than a large enterprise feature set.

What Bigin offers

• Lead and deal tracking — move prospects through pipeline stages and keep a record of each.
• Communication tools — handle email, phone calls and WhatsApp conversations from the same system.
• Role-based use — sales, onboarding, operations, customer service and marketing teams can each work in it.
• Campaign and ticket handling — run marketing campaigns and resolve support tickets without leaving the CRM.
• Built-in AI — assistance features placed inside the everyday screens.

Who it works with

Small businesses of many kinds. Customer stories on the site include an events company, a chess academy and an agricultural technology start-up in the United States.

Key facts

• Maker: Zoho, whose wider suite also covers desk, accounting, HR and office tools
• Platform: web-based, with sign-in through existing Zoho accounts