Scibids

Scibids builds AI that automates bidding in programmatic advertising, and its product is now sold as DV Scibids AI by DoubleVerify. Brands pick the goals and data that matter to them, and the software adjusts bidding as campaigns run across buying platforms.

What Scibids offers

• Custom KPI optimisation — algorithms built around each brand's chosen objectives, balancing results against cost.
• Data inputs — first- and third-party data, offline sales, attention metrics and media quality signals.
• Path analysis — looks at every event that comes before a conversion, not just the last one, to set a fitting impression cost.
• Quality CPM — a custom metric blending fraud, viewability, cost and frequency data.
• Attention optimisation — combines the bidding with DoubleVerify attention metrics.

Who it works with

Brands and advertisers running programmatic campaigns on the main buying platforms. The company says its approach is transparent rather than a black box.

Key facts

• Owner: DoubleVerify
• Product name: DV Scibids AI
• Deployment: platform-agnostic, used within existing buying platforms