AgencyPPC

Paid search and paid social are the core of the work at AgencyPPC, a firm based in Northbrook, Illinois. The agency manages Google Ads for complex accounts, where it works on campaign structure and bidding strategy, and it runs Facebook Ads for businesses that want to reach customers on social platforms. The company says it often takes over campaigns that never had a fair chance, with poor targeting or the wrong ad formats, and rebuilds them on research and a clear plan.

Bing as a second channel

The firm also runs Bing Ads, which it describes as an often overlooked search channel. Its reach is smaller than Google's, but the company says competition for keywords there tends to be lighter. It uses Bing to extend campaigns that already perform well on Google, so that a business can widen its reach before taking a risk on new keywords or geographies.

Measuring performance before changing it

Measurement comes first. Each new client goes through an onboarding in which an expert studies the account's results and the wider market before a plan is drawn up. The agency describes its method as iterative: decide how results will be measured, then refine campaigns repeatedly according to what the numbers show, instead of making one set of changes and leaving them alone.

Conversion analytics and landing pages

Beyond advertising, the firm offers conversion analytics to find the pages where visitors drop away, and it runs A/B tests on key designs and messages. Its landing pages are built around the traffic each campaign sends, because the company argues that the strongest traffic is wasted on a page that does not convert.

Organic search and published results

AgencyPPC also offers SEO work, with plans shaped by each company's market position and goals rather than a standard template. Among the businesses whose accounts it has run are a Chicago pizza brand, an automotive business and a plastic surgeon, with pay-per-click work at the core. It reports a 632 percent rise in return on pay-per-click spend for the pizza brand, 435 leads in the first month for the automotive client, and a tenfold fall in lead costs for the surgeon. These are the agency's own published figures.