Digitad

Digitad, a web marketing agency in Montréal, plans and runs online campaigns for ambitious small and medium-sized firms and for larger companies alike. It says its certified specialists use the strongest AI tools on the market, and it pairs that work with data analysis and performance reporting. Clients come to it with goals that range from raising awareness and generating leads to making sales and analysing results.

Digital strategy and media planning

The strategy service begins with an online market study, followed by a custom web strategy and a 360 media plan matched to a client's goals and audiences. The plan covers the channels a client needs, so that media spending is aimed at the places where its customers are most likely to respond.

Search engine optimisation and paid search

On search, the agency works through technical and user experience reviews, semantic and keyword studies, and link and content work, and designs websites for Google, Bing, Amazon and YouTube. Paid search campaigns run on Google and Bing, and the agency also audits existing accounts.

Display, social and marketplace advertising

Display and programmatic advertising places banner and video ads through automated buying. Social advertising reaches audiences on Meta, LinkedIn and Instagram, and the agency works on sales growth for businesses that sell through marketplaces such as Amazon.

Studio content and data reporting

The studio produces creative content for a client's online channels, and the agency's data work includes analytics and performance reporting. The aim is to link the content, the media spending and the results in one set of figures that a client can read and act on.

Ambitious SMEs and larger firms in Montréal

Digitad's clients are described as ambitious small and medium-sized enterprises, and the agency also serves larger companies. Its approach is tailored to each client's objectives, and it measures its work against those objectives rather than against a standard package.