Hyperise

Hyperise adds personalisation layers to images so each viewer sees a version made for them. The images can appear on websites, emails, chatbots, ads, videos and social outreach.

The idea, as the vendor puts it, is that people process pictures in a fraction of a second, so a personal image catches attention quickly and can raise conversion.

What Hyperise offers

• Dynamic images — images that change to carry a recipient's details.
• Data enrichment — pulls prospect and business data from email addresses, domains, visitor IP addresses and a CRM, among other sources.
• Channel coverage — works across websites, email, chat, adverts, video and social messages.
• Integrations — connects with a user's existing marketing tools.

Key facts

• Category: personalisation software