Journify raises $12m Series A to take ad signal tracking to the US

Journify raises $12m Series A to take ad signal tracking to the US

3 November 2026: Journify, a company that sends purchase and sign-up data back to advertising platforms, has raised a $12 million Series A at four times its previous valuation, according to its own announcement. Al Mada Ventures led the round, and the money is meant to take the business from the Gulf into the United States and Europe.

Not yet independently verified. Journify gives no valuation figure, and the growth multiples and customer results come from its own post or from an investor quoted in it. We could not read the wire release, which returned an access error. We will update this when it can be confirmed, and remove this note.

Who put in the money

Silicon Badia, a returning investor, co-led the round. Shorooq and Bunat Ventures increased their stakes, and Du Ventures and Oraseya Capital joined as new investors. Ryan Burke, a three-time chief revenue officer who knows chief executive Taoufik El Jamali from their time at InVision, joins the board. Journify's blog also lists a $4 million raise from 23 October 2025, and a second post that day on strategic funding that, it says, doubled its valuation.

Silicon Badia partner Hossam Shafick is quoted saying the valuation has grown more than fourfold and revenue more than fivefold since the firm first invested. Both multiples are the investors' and the company's own, with no base figure given.

The problem it sells against

Journify's argument is that ad platforms such as Google, Meta, TikTok, Snap and Amazon Ads learn from the outcomes advertisers report back, and that browser restrictions, broken tracking and offline sales kept out of the data leave them with a thin picture. The product connects web, mobile, offline sales, CRM, ecommerce platforms, backend systems and data warehouses, validates and enriches conversion events, and sends consented signals to the platforms from the server side.

The post cites a forecast that global ad spend will pass $1 trillion in 2026 and that dentsu expects algorithms to place three quarters of it by 2028. It also quotes IAB and PwC for US digital advertising revenue of $294.6 billion in 2025, the market the company now wants to enter.

Customers and the figures behind them

More than 100 businesses use Journify, representing, in its words, hundreds of millions of dollars in annual ad spend. It names Jarir Bookstore, one of Saudi Arabia's largest retailers, which it says raised its return on ad spend on Meta by 182%, and Baytonia, a Saudi ecommerce brand, which it says grew return on ad spend on TikTok by 80% while cutting cost per purchase by 44%. These are results reported by the company, with no period or method given.

Where the new money goes

The company says it already uses AI to watch every connection, detect and fix signal-quality problems, and to answer questions about ad performance through a feature called AI Insights. The round will extend those capabilities as it expands beyond the Gulf region.

Journify was founded in 2022 by El Jamali, Amine Chouki and Omar Al Shoubaki. It is headquartered in San Francisco, with offices in Dubai and Riyadh, holds a SOC 2 Type II report and says it is committed to GDPR compliance.

Sources

• Journify: Journify raises $12M Series A amid 5x growth, by Taoufik El Jamali, 3 November 2026