Omnichannel approach to customer experiences

Innovate faster

with less risk
Customer demands are changing every minute, which means your marketing, CRO and product teams need to change even faster
Our e-book offers insights and tests along the purchasing funnel that you should be trying to continuously optimize your website

Grab your copy of “How to Win Big During the E-Commerce Holiday Season” and start testing today

Ashley Homestore eliminated client frustration by shortening the checkout process, reducing cart abandonment rates and creating a more fluid transition to the payment step

Panasonic discovered how to effectively drive more customers to digital channels for faster support, creating a better experience for users and significantly reducing support costs

Fenty wanted to test the CTAs driving traffic to new collections on their website
Through experimentation, the team discovered that larger CTAs had a significant impact on traffic

During COVID, Lush ran experiments testing shopping preferences, comparing care packages with self care promotion
The experiment resulted in +$7
5K in transactions and provided insights on shopping behavior during this period

Best Western ran a website personalization campaign using AB Tasty to encourage visitors to become members, use their accounts, and to take advantage of relevant discounts

Worldwide Technology & Agency Alliances

At AB Tasty, we’ve built an extensive network of expert agency and technology partners along with our own in-house customer success specialists to offer leading expertise and support on any project, no matter the scale

Accompaniment from A to Z
Benefit from a 360-degree perspective to optimize every facet of your digital strategy thanks to our network of world-class partner agencies