AB Tasty

AB Tasty is a conversion optimisation platform. Marketing, product and engineering teams use it to test changes on their websites and apps and to tailor the messages visitors see.

The vendor says more than 1,000 brands use it, and it works with a network of agency and technology partners.

What AB Tasty offers

• Experiment types — A/B/n, split, multivariate and multi-page tests.
• Personalisation — marketing messages adjusted to the visitor and timed to suit them.
• Product experimentation — tools that let product teams build around users and engineering teams ship changes.
• Partner network — agencies and technology partners alongside its own customer success staff.

Who it works with

Retail, hospitality, consumer and technology brands. Case studies mention Ashley Homestore on checkout, Panasonic on support, Fenty on calls to action, Lush on shopping preferences and the Western hotel group on membership.

Key facts

• Product type: all-in-one testing and personalisation platform
• Approach: omnichannel customer experiences