Personalization Software

Certona

Name: Certona
Brand: Certona, A Kibo Company

Personalisation and experimentation platform for ecommerce brands, run by Monetate, which absorbed Certona

By Certona, A Kibo Company

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Behavioral Targeting
24/7 (Live Rep)
Online
Documentation
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TrustList summary

Certona was a personalisation product for large retailers and brands. Its website now redirects to Monetate, which describes itself as an experience optimisation platform for enterprise brands and digital businesses.

The current offering combines AI, personalisation, product recommendations and testing in one system.

Features

Personalisation suite: combines data and decisioning to deliver one-to-one experiences.
Experimentation suite: server-side testing designed to avoid page flicker.
Recommendations: suggests products to shoppers.
MONET AI engine: a generative AI assistant that gives guidance and adjusts tests in real time.
Concierge service: a managed service and expert team covering design, development and execution.

Who it works with

Enterprise retailers and digital businesses. Certona's own copy described customers in more than 70 countries.

Key facts

Current owner: Monetate
Interface: a visual editor for business users, plus developer tools

Summary written by TrustList from the business's own published information, Oct 2026.

Gallery

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Rankings

Certona is ranked on 4 TrustList rankings: #5 on 1, #6 on 2 and #8 on 1.

Every ranking orders its listings by their reviews, how complete the profile is and the Trust Score. Certona has no reviews yet and 3 of the 10 profile details we look for. Where no listing on a page has been reviewed, the order follows the profiles alone.

Personalization software · 4 rankings

On each of these it sits behind GeoFli, ahead of Hyperise.

#5of 6
Contextual targeting
It is the only one of the 6 here listing CRM and data security.
Of the 6 here, 4 also cover abandoned cart saver and 4 also cover campaign segmentation.
#6of 8
Website personalization
It is the only one of the 8 here listing email marketing and mobile access.
Of the 8 here, 7 also cover behavioral targeting and 6 also cover contextual targeting.
#6of 7
Behavioral targeting
It is the only one of the 7 here listing multi-channel marketing and promotions management.
Of the 7 here, 5 also cover experience management and 4 also cover recommendation engine.
#8of 10
Web based cloud saas
It is one of 2 here listing account based marketing and one of 3 here listing A/B testing.
Of the 10 here, 8 also cover website personalization.