Certona

Certona was a personalisation product for large retailers and brands. Its website now redirects to Monetate, which describes itself as an experience optimisation platform for enterprise brands and digital businesses.

The current offering combines AI, personalisation, product recommendations and testing in one system.

What Certona offers

• Personalisation suite — combines data and decisioning to deliver one-to-one experiences.
• Experimentation suite — server-side testing designed to avoid page flicker.
• Recommendations — suggests products to shoppers.
• MONET AI engine — a generative AI assistant that gives guidance and adjusts tests in real time.
• Concierge service — a managed service and expert team covering design, development and execution.

Who it works with

Enterprise retailers and digital businesses. Certona's own copy described customers in more than 70 countries.

Key facts

• Current owner: Monetate
• Interface: a visual editor for business users, plus developer tools