GeoFli

GeoFli lets marketers swap and replace content on a website depending on where a visitor is, who they are or what industry they work in. It is meant to be simple enough for non-developers to use.

The tool is aimed at marketers, communication managers and account representatives who run different campaigns.

What GeoFli offers

• Location-based content — changes page content to suit a visitor's location.
• Persona targeting — shows different material to different audience types.
• Industry targeting — adapts messages for particular sectors.
• Campaign management — lets staff build and manage several campaigns.

Who it works with

The vendor says its clients include agencies, universities, ecommerce companies and tourism organisations.

Key facts

• Category: personalisation software