Eventable

Eventable is a platform that treats customers' calendars as a marketing channel. Businesses add events and reminders to Google, Outlook and iOS calendars, and then track what recipients do with them.

The company says over 40,000 businesses use it to communicate with their customers.

What Eventable offers

• Add-to-calendar buttons — a simple way for people to save an event to their calendar.
• Shared event calendars — a calendar of events that audiences can subscribe to.
• Targeting — audiences chosen by location, behaviour or CRM data.
• Custom calendar notifications — alerts that go beyond the default calendar reminder.
• Activity tracking — impressions, link clicks and social shares inside customers' calendars.

Who it works with

Brands use it for webinar attendance, store visits, events, tune-in reminders and sales campaigns. Examples named include Stitch Fix, MTV, FanDuel, Mountain Dew and Sony Music.

Key facts

• Calendars supported: Google, Outlook and iOS