Personalization Software

AB Tasty

Name: AB Tasty
Brand: AB Tasty

Conversion optimisation platform for A/B testing and website personalisation by marketing and product teams

By AB Tasty

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TrustList summary

AB Tasty is a conversion optimisation platform. Marketing, product and engineering teams use it to test changes on their websites and apps and to tailor the messages visitors see.

The vendor says more than 1,000 brands use it, and it works with a network of agency and technology partners.

Features

Experiment types: A/B/n, split, multivariate and multi-page tests.
Personalisation: marketing messages adjusted to the visitor and timed to suit them.
Product experimentation: tools that let product teams build around users and engineering teams ship changes.
Partner network: agencies and technology partners alongside its own customer success staff.

Customers and markets

Retail, hospitality, consumer and technology brands. Case studies mention Ashley Homestore on checkout, Panasonic on support, Fenty on calls to action, Lush on shopping preferences and the Western hotel group on membership.

Key facts

Product type: all-in-one testing and personalisation platform
Approach: omnichannel customer experiences

Summary written by TrustList from the business's own published information, Oct 2026.

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Rankings

AB Tasty is ranked on 4 TrustList rankings: #1 on 3 and #3 on 1.

Every ranking orders its listings by their reviews, how complete the profile is and the Trust Score. AB Tasty has no reviews yet and 3 of the 10 profile details we look for. Where no listing on a page has been reviewed, the order follows the profiles alone.

Personalization software · 4 rankings

On 3 of these it sits ahead of Evergage.

#1of 8
Website personalization
It is the only one of the 8 here listing heatmaps and performance metrics.
Of the 8 here, 7 also cover behavioral targeting and 6 also cover contextual targeting.
#1of 7
Behavioral targeting
It is one of 2 here listing audience targeting and landing pages / web forms.
Of the 7 here, 5 also cover campaign segmentation and 5 also cover experience management.
#1of 6
Contextual targeting
It is one of 2 here listing multivariate testing and split testing.
Of the 6 here, 4 also cover abandoned cart saver and 3 also cover A/B testing.
#3of 10
Web based cloud saas
It is one of 2 here listing statistical relevance analysis and surveys.
Of the 10 here, 8 also cover website personalization and 5 also cover recommendation engine.
Behind Eventable, ahead of Evergage.