Picreel

Picreel is a marketing automation tool that tries to win back visitors who are abandoning a website. It watches how each visitor behaves and reacts at the moment they move to leave.

What Picreel offers

• Exit-intent detection — tracks browsing behaviour and spots when a visitor is about to leave the site.
• Triggered messages — displays a prepared message at that moment.
• Segmented offers — different offers for different groups of visitors.
• Lead capture — aims to turn otherwise lost web traffic into qualified leads.

Who it works with

Website owners and marketers who want more leads from existing traffic.

Key facts

• Product type: automated customer capture software
• Core technique: exit intent