Adobe Campaign

Adobe Campaign is enterprise marketing software for managing, automating and optimising campaigns across traditional and newer channels. Its stored profile traces it to Neolane, whose cross-channel direct marketing and lead management tools it carries on. Marketers work from a single platform.

What Adobe Campaign offers

• Campaign management — planning and running programmes across direct mail, email and mobile.
• Lead management — tools to handle leads as part of cross-channel marketing.
• Resource and data handling — campaigns, resources and customer data managed together.
• Analytics — reporting to judge how campaigns perform.

Who it works with

Marketing teams in larger organisations that run programmes across several channels.

Key facts

• Vendor: Adobe
• Origin: built on Neolane technology