Integrate

Integrate provides a lead intake platform for B2B marketing and revenue teams. It sits between outside demand sources and a company's marketing automation platform (MAP) or CRM, checking and standardising every lead before it reaches those systems.

What Integrate offers

• Lead validation — checks, enriches and de-duplicates leads from every channel.
• Governance — applies a company's consent, privacy and quality rules to each record.
• Ingestion and routing — moves leads automatically into sales systems in minutes rather than days.
• Channel coverage — covers sources such as events, webinars, social, paid digital, partners, forms, list uploads and content syndication.
• Attribution — shows which channels and partners produce pipeline, helping cut wasted media spend.

Who it works with

Its customers are B2B marketing and revenue teams; earlier material names Ivanti, Instana and Tenable among its users.

Key facts

• Integrations: marketing automation, CRM and analytics systems
• Focus: pipeline data quality for B2B marketers