Integrate

Before anything reaches a marketing automation platform or CRM, Integrate receives leads from outside demand sources and checks them. It works as a single governed intake layer for B2B marketing and revenue teams, checking, enriching and standardizing each lead before it reaches those systems. Teams that buy media, host events or syndicate content all feed the same intake layer, so a webinar registration and a list upload meet the same rules. Its aim is to keep pipeline data clean, so that more of the leads entering a sales process become qualified opportunities.

Validation, enrichment and consent rules

Leads from every channel are validated, enriched and de-duplicated before they enter downstream systems. The platform checks each record against a company's consent, privacy and quality rules, so that only accurate, in-target-market and marketable records reach the pipeline. The stated result is fewer wasted contacts and cleaner data for sales teams.

Ingestion and routing in minutes

Automated, real-time ingestion and routing put leads from demand sources in front of sellers within minutes, not days. The company says faster routing reduces lead decay and speeds up contact with prospects, which it links to a higher rate of qualified opportunities.

Channel coverage from events to content syndication

The platform takes in leads from content syndication, events, paid digital, partners, social media, webinars, list uploads and forms. Covering this many sources in one intake layer lets a marketing team compare them on one set of data rather than in separate spreadsheets.

Attribution for B2B pipeline

Attribution traces which channels and partner sources generate pipeline and revenue, which helps a team cut media spend that does not work. The business puts forward Ivanti, Instana and Tenable as examples of technology companies that use the platform, and it presents its ability to prove attribution as the way marketers can justify their budgets.