Influence & Co.

Influence & Co. is a content marketing agency that works with company experts to produce articles and other material. It combines strategy, writing, media relations and search practice under one collaborative service.

What Influence & Co. does

• Content strategy and creation: planning, drafting and publishing thought leadership.
• Contributed content: articles placed under an executive's name in industry outlets.
• Web design and development: plus site support and maintenance.
• Paid media: search, social and Amazon advertising.
• Research: an annual report on the state of contributed content.

Who it works with

Business-to-business firms, including professional services and consultancies, whose leaders want to publish expert views.

Key facts

• Model: Bundled service billed on a single recurring plan
• Content: Guides on content marketing measurement and trends