Insignia SEO

Search, design and paid ads for businesses of any size

Insignia SEO works as a combined search, advertising and web design agency, and says it takes on clients from small firms to large ones, whether they sell regionally or nationally. It stresses that it is not only a local search firm: it describes itself as a national agency with a presence in several cities that serves customers across the country. Its stated goal is more website visits, better quality traffic, higher search rankings and wider brand visibility.

What the agency sells

The service list runs through search engine optimization, social media management, pay-per-click advertising, website design and reputation management. Extras include graphic design, email marketing, advertising by mail and a call center service. The agency says its web developers understand marketing and set sites up for conversions, and that its paid search work is judged on return rather than on traffic or ad impressions alone.

How it argues for search optimization

A large share of the agency's own copy explains why it treats SEO as a core part of a marketing plan. It argues that higher rankings raise awareness of a brand, that search promotes a business around the clock, that appearing near the top of results lends credibility, and that keyword research lets a business reach people who are already looking for what it sells. It says its consultants can rework existing content or build campaigns from nothing, and that conversion of visitors into customers is the focus of the strategy.

Method and tools

The agency says its search and design teams share research, feedback and analysis with the client at each stage of the design process, so the strategy fits the business and its industry. Its toolkit, as it describes it, includes Google analytics, content creation and ongoing technical maintenance, with metrics analysis to check results. The current site adds that it works through customized planning, data-driven techniques, continuous refinement of tactics and close collaboration with clients, and that it favors long-term results over quick fixes.

Branding and email

It also offers branding work for companies that need to define themselves before reaching a wider market, and email distribution services in which its specialists automate content delivery to a target audience. The site shows the agency under the name SEO Insights and Web Design in places.

Insignia SEO is a digital marketing and web design agency. It says it works with businesses of any size, at regional or national level. Its pitch is to raise website traffic, search rankings and brand visibility through a mix of tools and hands-on strategy.

Products and services

• Search engine optimisation: work to improve search rankings and the quality of site visitors.
• Social media: management of a brand's accounts and audience.
• Pay-per-click advertising: paid search and ad campaign management.
• Website design: building and refreshing business sites.
• Reputation management: monitoring and improving how a business appears online.
• Extras: graphic design, email marketing, mail advertising and a call centre service.

Customers and markets

Small to large businesses selling in regional and national markets.

Key facts

• Approach: research, feedback and analysis shared with the client at each stage
• Tools: Google analytics alongside content creation and SEO tooling