Goldiata Creative

Data-led marketing for purpose-driven organizations

Goldiata Creative is a digital marketing agency based in Baltimore, Maryland. It describes its clients as purpose-driven organizations, including universities, foundations, health bodies and charities, and says its work is aimed at measurable impact and social change as well as at commercial results. Its services span search, paid advertising, website builds and social work, and it says every organization is unique, so each plan starts by working out what sets the client apart.

Search, advertising and media buying

Search engine optimization is offered to raise organic visibility and to build thought leadership in search. Online advertising covers paid digital campaigns, along with media planning and buying. The firm says its campaigns are designed to bring qualified visitors through both paid and organic routes, and it lists campaigns that drive graduate and undergraduate enrolment, advocacy for early childhood funding and awareness of programs.

Websites and social campaigns

The firm designs and builds websites, and its case studies include several sites launched for a university school with strategy advice along the way. Social media campaigns are used to engage stakeholders across platforms. The firm presents its web and social work as part of one strategy rather than separate jobs.

Conversion and lead nurturing

Conversion work is aimed at turning more visitors into people who take action. The firm describes conversion tactics intended to increase the proportion of visitors who buy or get in touch, along with retargeting, which keeps advertising in front of people who have visited a site but not acted. It also builds automated systems that nurture leads over time.

Reporting and guarantee

The firm offers live updates and ongoing insights, so that a client can see how a campaign is performing while it runs. It says it works towards agreed key performance indicators, and it states that it will stop charging a client until those indicators are reached. The firm presents this as an unusual commitment in the agency market. Its case studies name Right to Care, the CareQuest Institute, Habitat for Humanity, Howard University, Bowie State University and Johns Hopkins University.