dpPR

Much of our business over the years has come from other Marketing/Ad/PR/Event agencies looking for strong media relations and strategic ideas, as we work well with other firms and have great strategic skills in figuring out how to integrate PR within the existing or proposed marketing/Ad plan & budget We welcome all new partnerships

We will first work to understand your business and then will work hard to meet and surpass your objectives

We can help you manage your other related suppliers including digital, marketing, events, pop-up’s, blogs, influencers, sponsorship and experiential campaigns

We have a collective of senior practitioners across the country They are selected to work on your client business specifically for having related experience in your industry in order to get you results; and will always include dpPR Principal and founder Daniel Paquette

Daniel has over 20 years of public relations experience, including 18 years he worked part time as a journalist in radio (host and producer in radio to CBC to MuchMusic) and print/online (reporter and columnist in weeklies/monthly magazines and Digital)

If you are a new company (or new to your role in Communications/Mkg) and need assistance in how to proceed with PR include plan writing/budgets/internal communications/stakeholder/government relations, we offer short consulting contracts to annual agency of record PR retainers

• Press Release writing and/or distribution
• Media relations (English, French, ethnic, lgbt, youth, senior)
• Special events (media conferences, galas, budget-friendly photo opportunities, blogger events)
• Promotional activities (contests, guerilla marketing, experiential, influencers, pop-up’s, product giveaways)
• Public education and social marketing
• Media and internal communications audits
• Producing media materials (press releases, French translation, speech writing, video B-roll production, viral videos, content marketing)
• Publicity reports, media clipping service, media and social media coverage analysis
• Production and management of social media
• Produce corporate website or micro-site (including all copy writing, editing, design, layout and concept)
• Create white papers, reports and guides

Health & Life Sciences

• In the last 3 years alone we’ve worked with: Gay Men’s Sexual Health Alliance (representing all the AIDS Committees of Ontario), The Leukemia & Lymphoma Society of Canada (French and English), Gilead’s YESCARTA CAR-T cell therapy, Hep C and HIV treatments, Abbott Healthcare, Beigene’s Bruksinsa; Taiho Pharma (blood cancer drug); Molecular You (Health Intelligence AI), UNICEF; My Gut Feeling: The Stomach Cancer Foundation of Canada, Ontario Campaign for Action on Tobacco, Lymphoma Canada, Alta Vie Cannabis, Pulse Canada (plant proteins)
• Canadian Cancer Society – National Division (Daffodil Month Fundraising with PM Justin Trudeau and over 30 successful campaigns since late 2010 to 2019 including: breast screening program; HPV; childhood cancer; Environics poll on sun safety; World Cancer Day; Daffodil Month event; Nutrition Month; daffodil pin campaign at Queen’s Park; Cops for Cancer; Ontario Election Public Affairs campaign; LGBTQ communities; Relay for Life and Sunnybrook launch event; Ipsos-Reid indoor tanning poll results and Queen’s Park launch event; indoor tanning youth and women’s media; Tan-Free Prom, Caregivers tax credit press conference with Finance Minister Jim Flaherty, Governor General)
• Merck (promoting Canadian cancer research news site)
• Run to Quit: stop smoking thru group exercise 2017 Public Health Agency of Canada/CCS
• Children’s Mental Health Centre/Central Toronto Youth Services (Book launch for “Resource Guide for Parents of Trans Youth” with Nina Arsenault)
• The Ewings Cancer Foundation of Canada (Ewings Sarcoma) PR agency of record 2014-2018
• Bristol-Myers Squibb (Coordinated all media relations including hiring eight other publicists across Canada for Pravachol: 10 city simultaneous press conferences with satellite linkup; Serzone; AIDS forum in Vancouver)
• AIDS Committee of Toronto (Produced more than a dozen community AIDS forums)
• Whitehall Robins (Coordinated a major media luncheon with a dozen of the top health editors in Canada for their multivitamin brand)
• Women’s College Hospital (Directed entire media relations campaign for the First Annual Women’s Health Matters Forum, now an annual event)
• DMAT: Direct Marketing Association of Toronto