Flytedesk

Flytedesk runs an advertising network for placing campaigns on US college campuses. Brands use its platform to pick which student audiences to target, how many students to reach and how often each should see an ad. The aim is to put brands in front of students where they spend their time.

What Flytedesk does

• Audience selection: hundreds of pre-built campus audiences, such as HBCUs, strong computer science programmes and urban campuses.
• Scalable reach: campaigns sized from a few thousand students up to several million.
• Awareness plans: three frequency levels giving roughly 5, 15 or 40 impressions per student.
• College Partner service: a managed option with extra ad inventory, custom reporting and a dedicated creative team.

Customers and markets

Flytedesk works with businesses for which students are a key audience, with a concierge service for important sectors.

Key facts

• Market: college campuses in the United States
• Platform: self-service campaign builder plus managed partner option