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Digital Marketing Company

dtw Research

Pharmaceutical marketing intelligence firm tracking competitor promotional materials through a searchable platform

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About dtw Research

dtw Research is a healthcare research company that runs CDP, a searchable platform for pharmaceutical creative and messaging intelligence. Clients use it to study how competing brands word and design their promotions to healthcare professionals and consumers.

What dtw Research offers

CDP platform — a database of more than 1.3 million promotional materials, with new items added monthly.
Competitor message analysis — comparison of wording, images and design across brands, conditions and channels.
Multi-channel coverage — printed, digital and social advertising collected from mailboxes, inboxes and digital feeds worldwide.
Market research — qualitative and quantitative work covering physicians, direct-to-consumer and managed care communications.

Who it works with

The firm serves pharmaceutical and healthcare brands, and its team includes account executives who work with advertising agencies and social media specialists.

Key facts

Founded: 1983
Based in: United States, with a US-based specialist team
Notable history: introduced early online survey methods in the early 1990s
Platform: CDP

Profile written by TrustList from the business's own published information, Sep 2026.

Categories & features

Rankings

As of 2026-10-05. Organic ranks only; sponsored placements are never ranks.

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