Dittoe Public Relations

Indianapolis is the base for Dittoe Public Relations, an agency that brings public relations, social media and digital marketing together under one plan. Its clients include organizations across Indiana and the wider United States, and the firm says its work is built on journalistic storytelling and led by senior people.

Media relations built on journalistic storytelling

The public relations work begins with the story. The team looks for the angle that makes a company's news worth covering, then identifies the journalists most likely to report it and shapes the approach for each of them. The agency says it aims to win the media attention a client's news deserves rather than sending out generic releases, and that it sees messaging as something to be developed carefully and distributed to the right audiences.

Social media and content run as one plan

Social media work covers strategy, planning, content creation, influencer relations and paid social campaigns. Writers and graphic designers produce the material, and the social team designs, plans, executes and measures each client's footprint across the channels it uses. The firm notes that platforms and audiences change quickly, so the plan is revisited as expectations shift. Digital marketing sits beside this work, with search optimization, email and advertising woven into the overall marketing strategy so that one message runs consistently across every channel.

From first conversation to quarterly reporting

The working process is set out in stages. The team first identifies a client's needs, goals and target audiences, and agrees on expectations and the scope of the engagement. It then syncs with the client's staff, builds a shared knowledge base and requests existing materials and data. A strategic plan and timeline follow, and execution includes ongoing ideation, recurring status calls and quarterly planning sessions. Results are reported in real time, quarterly and annually against the KPIs the client has agreed.

Crisis, internal and executive communications

Beyond campaigns, the firm handles crisis communications, internal communications for staff audiences, media training and thought leadership for executives. It cites a 27-year track record and says it works in hospitality, healthcare, nonprofit, real estate development, events and education. Among the organizations it names are Beloit College and Merchants Bank of Indiana. According to the firm's own description, its campaigns have been recognized with awards, a claim that rests on its own account.