Casbeg

Casbeg advises management boards and owners of B2B firms and online retailers on sales, marketing and customer service. The consultancy diagnoses why results lag, redesigns processes, installs tools such as CRM and automation, and helps recruit and train the people who run them.

Services

• Sales consulting: reviewing tools, data, offers and KPIs, then shaping sales strategy, incentives, prospecting and outbound work.
• Marketing consulting: inbound and outbound strategy, persona and value proposition workshops, and managing outside agencies.
• CRM and automation rollout: HubSpot, Pipedrive and Livespace CRM, marketing automation, and AI agents or chatbots for sales teams.
• Customer service consulting: studying churn and satisfaction and speeding up service processes.
• Recruitment: finding and testing salespeople, marketers and sales leaders.
• Interim e-commerce management: improving store usability, cart abandonment and paid campaigns.

Clients

It works with B2B companies and e-commerce brands, from SMEs to large enterprises.

Key facts

• CRM platforms: HubSpot, Pipedrive, Livespace
• Other tools: GetResponse MAX, ClickUp, Asana
• Workshop method: Design Thinking