dio USA

dio USA is an experiential marketing agency that plans and runs live brand experiences rather than conventional advertising. It designs hands-on consumer engagements meant to raise brand recognition and recall, and it can work alongside a client's existing ad agency so messaging stays consistent across the wider marketing mix.

What dio USA offers

• Brand activations — integrated live experiences that connect consumers with a brand in physical and digital settings.
• Event concepts — ideas and execution for events, including pop-ups and mobile tours.
• Product sampling and demos — sampling programmes and product demonstrations that put a product in front of shoppers.
• Campaign measurement — tracking results against KPIs agreed before a campaign starts.
• Agency collaboration — working with a brand's lead agency and keeping it informed throughout.

Who it works with

The site points to tourism marketing, trade show marketing, consumer packaged goods and brand advertising. Showcased work includes a reverse escape room for Gemalto's cyber security messaging and a mobile marketing tour for No Kid Hungry that stopped in 9 cities.

Key facts

• Locations listed: New York City, Los Angeles, Dallas, Chicago, Pittsburgh, York and Las Vegas
• Specialism: experiential marketing only