Digital Music Marketing

Digital Music Marketing works with independent musicians and record labels on online promotion and digital distribution. It gets music and video into the major download and streaming services and then promotes releases through retail, streaming and social channels. Services can be taken one at a time to fit an existing plan, or combined into a full campaign.

What Digital Music Marketing does

• Digital distribution: delivery of music and video to outlets such as iTunes, Spotify, Amazon, Deezer, Google Play, YouTube, VEVO, Beatport and Shazam.
• Streaming promotion: campaigns to win placements and plays on streaming services.
• Retail marketing: promotion of releases to the main digital music stores.
• Social media and direct-to-fan marketing: building an artist's reach through direct contact with fans.
• Sales reporting: a web dashboard showing worldwide sales, with breakdowns by service, format, album, track and artist.

Customers and markets

The firm serves the independent recording community, mainly artists in blues, jazz, soul, Americana and rock. Featured artists include Philippe Saisse, William Bell, Tinsley Ellis, Mike Mattison and Wiser Time, and Landslide Records is a label client.

Key facts

• Focus: independent artists and labels
• Services: distribution, promotion and sales analytics