Design Edge

Working with businesses since 1989, the Design Edge describes itself as a creative and strategic resource. It says its job is to help clients stand out from their competitors, and it begins each project by researching what makes a company unique, along with its industry and competition. The agency describes its approach as a creative and strategic partnership, with work that lets clients focus on running their business.

Branding, logos and identity

The agency's identity work covers branding, logo development and corporate identities aimed at instant recognition in the market. It describes its illustration and photo retouching work as a way of bringing a company's image, products or services to life through concepts, artwork and technical craft. The aim is to differentiate a business with fresh ideas, targeted visuals and clear messaging.

Packaging, merchandising and displays

Packaging design, signage and merchandising are intended to keep brand recognition consistent from the shelf to the shopper. The studio also produces trade show displays, product displays, in-store marketing support and wall graphics designed to attract attention at a glance. The agency says the same creative thinking runs through each of these pieces, so a client's identity holds together across formats.

Advertising, video and digital

Advertising and media work is designed to cut through clutter and prompt a response. Video creative covers advertising and production work that informs customers as well as holding their attention. Websites and digital marketing aim to build a powerful online presence that engages customers and keeps them interacting with the brand.

Where the work goes

The agency's own breakdown of its work gives websites, digital marketing and video the largest share, at about a third, followed by packaging and merchandising at roughly 31 percent, marketing collateral at 25 percent, and advertising, media and branding at about 10 percent. The agency also says its clients value its dependability, professionalism and commitment to their success.

Approach and values

The Design Edge says value, integrity and commitment form the foundation of its work, and it says earning clients' loyalty is central to the reason it does business. The firm describes itself as a source of creative and strategic help that gives clients a stronger position in their market.