Insight Design

From a base in Wichita, Kansas, the multidisciplinary graphic design firm Insight Design describes itself as a design boutique that has been recognized nationally and internationally for logo design, corporate identity and branding, and it says it has more than 25 years of experience in packaging design.

Logos built from research and a sketch-to-screen process

The studio's logo process starts with research and an understanding of the client's market, then moves through sketching, visualization and computer work. The firm says a logo should connect a company's competitive advantage with the mind and feelings of its customers. It presents the logo as one of the most viewed elements of a brand, and argues that a well-made mark can reduce the promotional spending a business needs, because each later advertisement works harder.

Branding and rebranding across every medium

Insight Design develops and redevelops brand identities for use across all visual media. Its branding work covers corporate identity, rebranding and the design of brand systems, which the studio says are meant to carry a company's personality into print, digital and physical settings alike.

Packaging for retail shelves

Packaging is one of the studio's longest-running specialities. The firm designs packaging for national and international brands, and it says the work has to hold attention on crowded shelves, where a package may have less than two seconds to make an impression. It describes building a presence for brands with 50 to 100 or more product lines, and planning how related products look together so that each stays clear to the shopper. Its packaging work has covered food and beverage, home and garden goods, housewares, gifts and meat products.

Websites and e-commerce

The studio designs and develops websites, including business sites and e-commerce stores. Its site lists features such as online ordering and financing, product customization, client portals, online scheduling, subscriptions and management of online reviews. The firm also offers website maintenance and custom solutions, and it presents its website work as part of the same brand design process.

Social media, illustration and other creative services

Social media marketing at the studio is planned as part of a wider brand strategy, with landing pages and calls to action that turn attention into customers. The firm also works in illustration, photography, video, print, advertising and environmental signage, and it creates hand-drawn iconography. Its own description says that creativity is the basis of its work, meaning the clearest message, a visual difference and simplicity in design.