Cha-Chi Communications

Communications built on research and data

Cha-Chi Communications describes itself as a communications agency that delivers measurable programs, shaped by research-driven insights, to engage consumers and build equity for an enterprise. The firm says it is as scientific as it is artistic in its approach, and that data sits at the heart of its work from conception through implementation to evaluation. Its collective team is said to bring more than a century of combined experience, which it pairs with newer practices and ideas.

Five verticals with specialists in each

Its specialist groups handle public relations and digital marketing, along with social media, events, data consulting and public affairs. It says each vertical is run by experts recognized for their differentiated work. Research and knowledge work is a specialist vertical of its own, used to design campaigns that help clients meet their reputation and business goals. The company says it has national operations across these verticals.

Positioning, audiences and the customer journey

The communication work starts with guidance on who to target, what motivates them, the occasions on which a brand is relevant, and how to reach them through paid, owned and earned media. The agency runs communications and perception audits with business leaders inside the client and with outside stakeholders, and it builds a positioning from the results. It then maps the customer journey to find the key moments of truth, develops a narrative and selects the media that will deliver the intended impact.

Community, influencers and product trials

On the community side, the company says it builds communities, nurtures consumers into advocates and works with bloggers, influencers and local groups to start conversations. It describes product trials and advocacy workshops as ways for a brand to generate positive stories. It runs outreach programs from a central working environment and optimizes campaigns across networks, drawing on analytics from online conversations, social sharing, purchase patterns and demographics.

Public relations, launches and events

Its public relations offer runs from media relations and financial communications to byline placement, leadership profiling, messaging and media training. Its event work includes product launches, press conferences, media roundtables, internal events such as annual days, and roadshows. The company also produces branding and collateral such as point-of-sale displays, banners, standees, backdrops, brochures and leaflets.

Crisis communication and the role of content

For a crisis, the agency prepares holding statements, press conferences, television interviews and embargoed or exclusive releases, and it says a well-managed crisis can be a benefit to a business. Content is treated as the backbone of each campaign. The company says every project is evaluated against parameters agreed at the outset, both qualitatively and quantitatively, and that its outreach is designed around the channels where the target audience is active, including LinkedIn, Facebook and Twitter.