14 Sept 2026
The best launches this week built the brake before the accelerator
Of eleven business launches that ranked on 8–10 September, four put a human approval step at the centre of the product — and seven were…


We build communities and nurture consumers to become evangelists We manage reputation for brands, by making friends with consumers and converting fence sitters as well We co-create ideas and collaborate with bloggers, influencers and the community to generate conversations We conceptualize and execute ideas that makes people join conversations & share amongst peers We help brands generate positive stories through product trials and advocacy workshops We build high impact outreach programs for brands, by providing a centralized lab environment and optimizing campaigns across networks We extend analytics intelligence based on online conversations, social sharing & purchase patterns and demography
We are a full-service communication agency, offering communications services to help you establish and grow your business Our tasks are,- Unambiguous guidance on who to target, their motives, the brand’s addressable occasions, and how to reach them with paid, owned, and earned media
A compelling and differentiating positioning, based on communications and perception audits with business heads within the organization and external stakeholders
Mapping a user’s journey, identifying the key ‘moments of truth’, developing a narrative and selecting the media to achieve the desired impact
Developing communications strategies in accordance with the narrative, identifiying tools most apt for dissemination, such as digital and/or print media
Each project is evaluated on pre-decided parameters, both qualitatively and quantitatively
Public Relations Media Relations Financial Communications Byline Placement Leadership Profiling Messaging Media Training
Product Launch Press Conferences Media Round Tables Internal Events (HR Events, Annual Day, etc ) Roadshows Innovative solutions to Branding and Collateral requirements (PoS display, Banners, Standees, Backdrop, Brochures, Leaflets, etc )
Holding Statements Press Conferences TV Interviews Embargoes & Exclusives
5th Floor, The Circle Work, Huda City Centre, Gurugram, Haryana - 122009
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