Focus Online Travel

Focus Online Travel is a digital marketing and web agency that works with luxury travel brands. Set up in Cape Town in 2012, it helps accommodation and experience providers get found online and turn website visitors into bookings.

Products and services

• Web design and development: from custom booking engine builds to tailored WordPress themes.
• Paid advertising: analysts manage paid campaigns to improve the return on ad spend.
• Social media marketing: producing content and distributing it to build interest before travellers start planning.
• Search engine optimisation: helping client sites rank for both main and long-tail search terms.
• Email marketing: campaigns combining content, visuals and targeting to lift opens and clicks.
• Conversion optimisation: improving the booking experience so more visitors become guests.

Clients

The agency specialises in travel and hospitality, particularly luxury travel brands selling accommodation and experiences. Each client has a dedicated account manager.

Key facts

• Based in: Cape Town, South Africa
• Founded: 2012
• Founders: Shaun Macdonald and Stanley Cornelius