Conversion Rate Store

Conversion Rate Store is a conversion rate optimisation agency for ecommerce, app and SaaS companies. It tests changes to a client's sales funnel through user research and A/B experiments.

Products and services

• Funnel analysis: Finds the funnel stages where visitors leave, using session recordings and analysis.
• User research: Polls and interviews that identify user objections and struggles.
• A/B testing: Designs alternative variations, tests them with users and runs them as experiments.
• Data engineering for tracking: Customer journey tracking, event setup and a BigQuery database.
• Sentiment analysis: Reviews user perceptions, drivers and concerns at each stage of the customer journey.
• Rollout and impact measurement: Deploys winning variations to the site and measures their impact.

Clients

Its website names Microsoft, CleanMyMac and SamCart among its clients.

Key facts

• Estimate: Visitors can request an estimate of the conversion uplift the agency could deliver
• Process: Hypotheses are tested before winning variations are deployed