Social networks comprise a huge portion of online traffic
Integrating your social presence with search marketing, branding, and web development is foundational to any comprehensive digital strategy
Let Big Footprint help

Your content development efforts should be grounded in strategy
While persona-based content is effective, it’s only part of a working formula
Content should be driven by search engine data and catered towards social interaction

Some people claim we founded Analytics Anonymous, but we aren’t saying
All we know is that your digital strategy untracked is a disaster waiting to happen
Foundational analytics evolved to advanced attribution is how serious companies operate

Are you confident that your web development team considers “all things digital” when building? Mobile, search, international, speed – the list goes on and on
We’ve found that most developers build in a vacuum
The result is often disastrous, so we have our own team

CONVERSION RATE OPTIMIZATION (CRO)

Driving performance through website optimization is often the most effective thing you can do to boost results
Gain efficiency from your current operations with post-click optimization based on the user’s thought process and split testing

Meet The Big Footprint Leadership

Founded in 2009, Big Footprint is thriving thanks to the results and market insights we’ve provided for our direct clients and agency partners
Unlike other search engine marketing firms that hire and train entry-level search marketers on your dime, Big Footprint’s team of experts implement all of our recommendations ourselves
We’re experienced and proven
Our team of consultants utilize expertise, process, and tactical execution to Make Your Presence Known with strategic search marketing solutions, customized for businesses with complex products, markets, and digital problems

$100+ Million Media Spend

654 Logged Ski Days

What We’ve Been Up To Lately

Fusion92 Acquires Search Engine Marketing Firm Big Footprint

Big Footprint’s Zach Randall Speaks at Measure Summit 2022

Welcome to Big Footprint Tom Ambo

44O W Ontario St
We firmly believe that the internet should be available and accessible to anyone and are committed to providing a website that is accessible to the broadest possible audience, regardless of ability

To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2
1 (WCAG 2

1. at the AA level
   These guidelines explain how to make web content accessible to people with a wide array of disabilities
   Complying with those guidelines helps us ensure that the website is accessible to blind people, people with motor impairments, visual impairment, cognitive disabilities, and more

This website utilizes various technologies that are meant to make it as accessible as possible at all times
We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs

Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly
This application remediates the website’s HTML, adapts its functionality and behavior for screen-readers used by blind users, and for keyboard functions used by individuals with motor impairments

If you wish to contact the website’s owner please use the website's form
Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various behavioral changes, to ensure blind users visiting with screen-readers can read, comprehend, and enjoy the website’s functions
As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively
Here’s how our website covers some of the most important screen-reader requirements:

• Screen-reader optimization: we run a process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website
• In this process, we provide screen-readers with meaningful data using the ARIA set of attributes
• For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc
• ); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others
• Additionally, the background process scans all of the website’s images
• It provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described
• It will also extract texts embedded within the image using an OCR (optical character recognition) technology
• To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keyboard combination
• Screen-reader users also get automatic announcements to turn the Screen-reader mode on as soon as they enter the website
• These adjustments are compatible with popular screen readers such as JAWS, NVDA, VoiceOver, and TalkBack
• Keyboard navigation optimization: The background process also adjusts the website’s HTML and adds various behaviors using JavaScript code to make the website operable by the keyboard
• This includes the ability to navigate the website using the Tab and Shift+Tab keys, operate dropdowns with the arrow keys, close them with Esc, trigger buttons and links using the Enter key, navigate between radio and checkbox elements using the arrow keys, and fill them in with the Spacebar or Enter key
• Additionally, keyboard users will find content-skip menus available at any time by clicking Alt+2, or as the first element of the site while navigating with the keyboard
• The background process also handles triggered popups by moving the keyboard focus towards them as soon as they appear, not allowing the focus to drift outside
• Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements
• Epilepsy Safe Profile: this profile enables people with epilepsy to safely use the website by eliminating the risk of seizures resulting from flashing or blinking animations and risky color combinations
• Vision Impaired Profile: this profile adjusts the website so that it is accessible to the majority of visual impairments such as Degrading Eyesight, Tunnel Vision, Cataract, Glaucoma, and others
• Cognitive Disability Profile: this profile provides various assistive features to help users with cognitive disabilities such as Autism, Dyslexia, CVA, and others, to focus on the essential elements more easily
• ADHD Friendly Profile: this profile significantly reduces distractions and noise to help people with ADHD, and Neurodevelopmental disorders browse, read, and focus on the essential elements more easily
• Blind Users Profile (Screen-readers): this profile adjusts the website to be compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack
• A screen-reader is installed on the blind user’s computer, and this site is compatible with it
• Keyboard Navigation Profile (Motor-Impaired): this profile enables motor-impaired persons to operate the website using the keyboard Tab, Shift+Tab, and the Enter keys
• Users can also use shortcuts such as “M” (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to jump to specific elements