Empirical360

Law firms that want a steady flow of leads turn to Empirical360, a marketing firm that uses digital marketing and its own in-house software. Its main focus is family law practices, and it says it has worked with more than 100 clients across the United States, from solo attorneys and newly qualified lawyers to mid-sized firms with several partners and larger firms with multiple partners and paralegals.

Law firm marketing packages

The core offer is a marketing package for law firms that want a steady flow of qualified leads. The company says it uses a tried-and-tested system of advertising, aimed at predictable digital marketing results. The packages are sold to entrepreneurial firms, and the firm points to its knowledge of how estate planning and family practices work as a reason to trust its approach.

ScaleIQ, the internal intelligence software

ScaleIQ is the software the firm built for its own work. It is described as the layer that sits on top of a firm's marketing, intake and sales, following each lead through to the retained client. The software analyses the whole pipeline and names the single constraint that is limiting growth, so the firm can recommend a specific fix rather than a general change. The company says ScaleIQ was built by analysing thousands of family law calls and leads.

Intake and sales review

The firm also runs an intake and sales review, which shows where qualified leads and cases are being lost. It aims to make clear what the lost revenue costs the firm and what steps would recover it. The company frames it as a way to stop guessing at what needs fixing.

Family law specialism

Family law is where most of the firm's experience lies, and it works with what it calls the largest family law firms in the country, as well as firms growing with its help. Other practice areas on its list are bankruptcy, employment work and personal injury, alongside estate planning and criminal matters.

Scope of the client base

The company describes its clients as ranging from solo practitioners to larger firms, and it says the results it achieves can be shown. Its own description is of an attorney marketing business focused on the growth of individual practices.