Appahead

Appahead is a mobile app marketing agency that specialises in app store optimisation, known as ASO. It works with app publishers, from start-ups to established brands, who want more organic installs from the Play Store, the App Store and manufacturer stores.

Services

• Keyword research: selecting search terms that bring the right visitors to a store page.
• Metadata work: placing tracked keywords in titles and descriptions.
• Creative optimisation: improving icons, screenshots and featured graphics to raise conversion.
• A/B testing: comparing text and visual variants of a store page.
• Localisation: adjusting an app for the language and culture of a given country.
• Reporting: regular performance reports on app visibility.

Who it works with

The agency serves app publishers and game studios worldwide. It also publishes a short podcast of ASO tips aimed at developers, marketers and growth teams.

Key facts

• Scope: global, with work reported across many countries and languages
• Extras: an ASO audit as a starting point, and a live session with the team on request