DiamondWeb

Built around small and medium-sized firms in Piemonte, the work of DiamondWeb spans websites, search engine optimisation, conversion work, social media content and paid advertising. The agency's team combines engineers with creative designers, and it serves businesses that want their digital presence handled in one place.

Websites clients can update themselves

The agency designs and develops responsive sites that display well on desktop and mobile. It chooses colours, layout and imagery according to the type of business and the audience a site is meant for. Sites are built on content management systems, so the client can update pages through a control panel without needing a developer for every change.

Search rankings and conversion rates

Search engine optimisation covers both on-site and off-site work. The aim is to place a client's pages among the first Google results for keywords that people genuinely search for, which the agency links to more traffic and more enquiries. Its conversion optimisation work adds calls to action, optimised images and carefully chosen colours to a site, so that a visitor is more likely to become a paying customer.

Social content and paid campaigns

The social media service analyses audiences and creates content intended to win more likes and shares on Facebook, Instagram and the other major platforms. Pay-per-click and advertising campaigns are reviewed result by result, and budget is moved towards the campaigns that perform most strongly. The company argues this raises results while holding costs down.

Clients that renew each year

The business has worked across services, retail and the medical sector, and its clients renew with the agency each year. Its seven years of work on clients' digital presence include showcase websites as well as e-commerce sites, and the company says its search and conversion expertise is central to why businesses choose it.