Hamak Marketing Numérique

Based in Montréal, with a second office in Québec City, Hamak Marketing Numérique is a digital marketing agency. The agency positions itself as an independent performance agency, focused on the acquisition of customers online and on the growth of organizations in Québec.

Media planning and buying across digital platforms

Media planning and buying is at the core of the agency's offer. Hamak plans where online advertising should run, buys the media across the digital platforms a client needs, and manages its campaigns continuously. The investment is adjusted in real time as results come in, so that the budget moves towards the placements that deliver the most value to the client.

Paid search, paid social and search engine optimization

The search and social work covers three linked services: paid search, known as SEM; search engine optimization, known as SEO; and paid social advertising, known as SMM. Its SEO work now also takes in newer practices for AI-driven search, which the agency labels GEO. The approach combines technical checks, keyword research, content work and the building of links to a client's site, which strengthens the site's authority.

Websites designed for results and for the user

Hamak designs showcase websites and e-commerce stores. The design is meant to be results-oriented and centered on the user, so that visitors can find what they need and act on it. The agency treats the website as part of the wider campaign rather than a separate project.

Analytics, data integration and audience segmentation

The analytics and data service begins with defining the audience and the key performance indicators a client will track, then moves on to web analytics, data integration and segmentation. The data it collects is checked for reliability before anything is built on it, and the results are used to the results to personalize messages and direct investment towards the audiences that respond.

Content designed to capture attention

Content creation is aimed at attention and engagement. The agency studies the behaviour, trends and audiences that matter to a client and then produces messages suited to each platform. Each piece is tested, measured and improved, so that the content feeds the campaigns it supports rather than standing alone.

Local organizations across Québec

The agency works with organizations across Québec, and its offer is tailored to each client's business goals. Its stated purpose is to help local businesses grow through measurable digital performance.