Conversionry - Conversion Optimization Company
Conversionry
Founder & Managing Director Raoul Doraiswamy founded Conversionry in 2015 from a bedroom and a laptop with a mission to help businesses see ROI from their marketing initiatives and grow their conversions With over a decade of experience in the digital marketing space, Raoul has helped leading retail and B2B brands grow and scale their online sales through bespoke conversion optimisation (CRO) and experimentation programs Raoul believes that great optimisation does not come from random opinions or psychology hacks, but from pinpointing and solving unique customer problems
Digital Optimisation Lead With a strong analytical mind and keen eye for detail, Kirra Draper is your chief “Problem Finder” She is in charge of overseeing the successful results of our CRO clients and training our CRO team Armed with 7 years experience in Digital Marketing and CRO, Kirra has helped her clients achieve significant growth through her in-depth analysis and experience running strategic experimentation programs
Digital Optimisation Specialist In love with everything problem-solving, behavioural analysis and data, Charlotte is your go-to "let's solve this!" person She has helped our clients increase their revenue and conversions through her problem-solving and experimentation skills Often finding those golden conversion opportunities, Charlotte has delivered experiments that produce several hundreds to millions of dollars in additional revenue She also likes long walks on the beach often thinking deeply about her life choices
Project Manager With a laser focused eye for detail and an analytical mind, Heidi is a data driven, problem solver who enjoys exceeding expectations on high quality projects She has remarkable experience working from both agency and client perspectives, enabling her to help client stakeholders make sense of very complex technical problems Heidi has a passion for adventure and exploration In her spare time, you will find Heidi hiking on trails around Victoria, waltzing across the dancefloor or relaxing with friends and family
UX UI Designer She has a design and usability approach when providing solutions to users' and businesses' problems Belen has over 10 years of design experience and more than 4 years in UX, but she likes to combine both knowledges into UX UI Her expertise is more centred on designing e-commerce sites and providing heuristic reviews for clients Apart from work, you'll find her at the beach, tasting a good coffee shop in Barcelona or playing soccer with friends
UX Designer Lily is particularly interested in user-led design, creating solutions that increase conversions and delight users She has over two years of agency and CRO experience, intertwining her passion areas of interactive visual design and digital experiences as a UX designer After completing her degree in UX and marketing, she studies behavioural science to understand user behaviour better You can also find her stretching in a yoga class, indulging her artistic side in a crafternoon, or cooking up a storm in the kitchen
Project Coordinator Responsible for getting things done and getting it done right, Crissy is Conversionry's Project Support Coordinator She is in charge of all AdHoc related tasks, helping the teams with timelines, following up on items and meeting reminders When she's not battling in the arena, she spends time hitting shuttlecocks, going on food trips, and being goofy around her friends and family
and we’re passionate about helping our clients accelerate their sales through experimentation
Too many marketing and optimisation teams are forced to spend more on advertising to increase online sales, and not winning
We want to change that
We aren’t led by dated best practices We don’t just guess and test We get tangible results by listening to the only opinion that matters – your customers’
By observing how visitors behave on your website, we can get inside their heads and learn more about what persuades them – but also what distracts and causes friction Then, we maximise your site’s potential by delivering an evidence-based experimentation program that ensures more web browsers become paying customers
Since our small beginnings in 2015, we’ve been on a mission to help businesses see real growth through tangible, measurable results Today, we’re privileged to work alongside leading Australian and international brands, helping them scale their revenue by providing data-driven insights, conversion optimisation services, analytics, testing and strategic growth solutions
At Conversionry, we listen to what your customers – our expert team hone in on your site’s specific obstacles, then maximise your site’s potential by delivering an evidence-based experimentation program that turns your online browsers into dedicated customers
“It’s been a dream to work with the Conversionry team for the past few months and we’ve seen some great results through the AB testing To date, we’ve seen an increase across the board in conversation rate & as a result, in our revenue & transactions They’re a fantastic CRO partner and we look forward to continued growth ” “We’ve seen a significant growth in yearly figures and that wouldn’t have been possible without Conversionry’s expertise” “Raoul and Conversionry team have been a partner of ours for over 6 months and the results have exceeded all expectations Our conversion rate nearly doubled and online sales have seen over 60% growth ”
We will show you potential conversion leaks and insights you can take action on straight away Once you fill out the form, one of our friendly Conversion specialists will contact you to discuss your website CRO Health Check
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