Impactum

Impactum is a marketing consultancy whose website now trades under the name Improvitz. The site places the business in Mexico.

Earlier material described inbound and content marketing, while the current site centres on outbound prospecting for business clients. It says the agency operates the tools, domains and sequences itself, so clients only receive the meetings booked.

What Impactum offers

• AI-based B2B outbound — prospecting sequences run on behalf of the client to book meetings with decision makers.
• Go-to-market engineering — mail infrastructure, data enrichment and mapping of target accounts.
• Revenue operations — process design and set-up in HubSpot.
• Inbound content marketing — content plans, SEO and search advertising, from its earlier service list.
• Sales enablement and CRM — alignment of sales and marketing, plus CRM implementation.

Who it works with

B2B companies in Mexico that want a pipeline of qualified meetings without hiring their own outbound team. Earlier resources also covered schools, technology firms and real estate.