Crossroads B2B Consulting

Crossroads B2B Consulting is a marketing and communications agency that works only with business-to-business firms, with its main base of clients in the life sciences. It also serves technology companies, and describes its reach as global. The agency has more than 20 years behind it and grew out of public relations work.

Products and services

• Brand development: shaping a brand's story and position, whether refreshing an existing identity or building a new one.
• Content creation and strategy: quarterly content plans, collateral, blogs, webinars and sales enablement material.
• Digital marketing: social media, search optimisation, email automation, web design and analytics reporting.
• Public relations: refining key messages and positioning a company with the press and its market.
• Fractional CMO services: senior marketing leadership for firms that do not want a full-time hire.
• M&A and events support: brand integration after a merger or acquisition, plus trade show booths and campaigns.

Customers and markets

The agency serves B2B companies in the life science and technology sectors, from new firms establishing a brand to established ones going through change.

Key facts

• Experience: more than 20 years as an agency
• Focus: B2B only, anchored in the life sciences
• Other work: video from script to promotion, and trade show graphic design