BioBM

BioBM works only in life science marketing, helping companies that sell tools and services to scientists build their brands and generate demand. It covers strategy, digital channels and content, and publishes a long-running blog and resource centre on the subject.

What BioBM offers

• Strategic marketing: strategy development, positioning, market research, product launches and campaign planning.
• Demand generation: campaigns designed to attract scientists and turn them into customers.
• Branding: work on credibility and differentiation in crowded life science markets.
• Digital marketing: website design and development, SEO and SEM, social media and marketing analytics.
• Content and communications: marketing and scientific copywriting, graphic design, animation and video.
• Distribution: advice on distribution for life science products.

Who it serves

Clients are growth-minded life science tools and services firms. One published case covers Ecodyst, which hired the agency to win buyers for its redesigned rotary evaporator.

Key facts

• Founded: 2010, the year its blog began
• Sector focus: life sciences