Anicca Digital

Anicca Digital is a performance marketing agency in Leicester that has run campaigns since 2007. Every project follows three parts: strategy to decide what to do, specialist delivery, and training so client teams can carry the work on. A sister arm, Anicca AI & Insights, has added AI consultancy and tools since 2024.

What Anicca Digital offers

• Search and paid media: PPC, SEO, shopping, paid social and GEO work for AI search, on retainer or per project.
• Analytics and CRO: audits, attribution modelling, Google Analytics and Tag Manager setup and conversion optimisation.
• Digital PR and content: media relations, content creation, link building and influencer work.
• AI services: discovery workshops on its C10 Framework, custom AI tools, dashboards, content engines and automations.
• Training: Google Ads, SEO, analytics and paid social courses, plus DMI and CIM qualifications and a grant-funded digital bootcamp.
• Own software: Armadello for ecommerce analytics and Secret-Agents.AI for marketing teams.

Clients

Ecommerce brands and B2B technology and services firms, with sector work in manufacturing, construction, pharmaceuticals, science and local government.

Key facts

• Based in: Leicester, UK
• Founded: 2007
• Partnerships: Google and Facebook business partner