Current Asia Limited

Current Asia Limited is a marketing agency that plans campaigns, produces content and buys media for companies selling into Asian markets. Much of its work is business-to-business, and it has a strong background in financial services marketing.

Products and services

• Media buying and planning: paid placements across global, Asian and Chinese media, including search, social and programmatic channels.
• Content production: text, images, infographics and video in English, Chinese and other Asian languages.
• Lead generation: account-based marketing that builds prospect databases and feeds sales teams with qualified leads.
• Audience and data work: persona creation, customer journey mapping and analytics to guide campaigns.
• Marketing technology advice: consulting on ad-tech and CRM tools, and AI use across content and platforms.

Customers and markets

The agency serves B2B and financial services brands, including firms marketing to wealthy customers, and companies looking to expand into Asia. It has published guidance on B2B marketing in China and on using WeChat.

Key facts

• Region: Asia, with particular knowledge of China
• Languages: English, Chinese and other Asian languages