Cronin Creative

Cronin Creative is a design and communications studio built around the idea of making a business easy to understand. Run by Peter and Karen Cronin, it pairs graphic design with tightly edited writing so that a company's story and look are clear to its customers. Its tagline is Clarity by Design.

What Cronin Creative offers

• Brand identity and logo design — logos, visual identity and naming for companies and projects.
• Brand strategy and messaging — positioning, core brand messaging, value propositions and brand stories.
• Copywriting — marketing copy, plus healthcare and clinical writing.
• Graphic design and art direction — print and digital pieces, including book and album-style projects.
• Environmental graphics — signage and graphics for physical spaces.
• Market strategy and social media — planning how a brand reaches its audience online.

Who it works with

The studio has worked with arts, music and health organisations, including a Mississippi Museum of Art project on Black Southern women quilters, marketing for The Mechanical Licensing Collective to help songwriters get paid, and a multi-part health care messaging project. Musicians such as Rodney Crowell have used it for design work.

Key facts

• Principals: Peter and Karen Cronin
• Tagline: Clarity by Design