BackBone Inc.

BackBone Inc., also known as BBI, is a communications agency that combines public relations with content production for business-to-business companies. Its material points to subject expertise in IT, healthcare and HR.

What BackBone Inc. offers

• Public relations — targeted media coverage, brand awareness and thought leadership campaigns.
• Content marketing — creating, editing, distributing and managing articles, blog posts, case studies and social posts.
• White papers — a managed service run by subject experts from intake to finished paper, often with a linked media campaign.
• Podcasts — shows produced and hosted by the agency for clients.
• Branding and planning — market research, business plans and marketing plans.
• Sales support — bylined articles and material that helps sales teams.

Who it works with

BBI works with B2B marketers, with subject specialists in the IT, healthcare and HR sectors. SEO and digital marketing are offered through a partner.

Key facts

• Sectors: IT, healthcare and HR
• Formats: podcasts, white papers, case studies, bylined articles