BackBone Inc.

♦ Content Marketing: to Be Seen You First Must Be Heard (Medium) ♦ Sales Enablement: Content & Technology that Shortens Sales Cycles (Blog) ♦ A Public Relations Primer: How the Sausage Gets Made (Blog) ♦ Breaking through to lucrative IT market (Ad Age) ♦ How to Do Your Own PR Campaign: 8 Steps & 3 Mistakes to Avoid (Marketing Sherpa) ♦ The Art of Social Media Success (Employee Benefit Adviser) ♦ Making News (Medium) SEO and Digital Marketing Services in Partnership with: New! Produced and hosted by BBI

• ♦ More organizations are realizing the power of podcasting to engage, inform and influence
• ♦ 17% of B2B marketers use podcasting in their content marketing efforts, up from 12% the year prior
• ♦ The average time on page for content from most industries is between two and three minutes
• But podcast listeners spend a great deal more time with audio content: • 24% (68 million) listen to podcasts weekly • 8% listen to podcasts more than 7 hours a week
• • 2% spend more time listening to podcasts than watching TV
• • 13: 52% of monthly listeners listen to the entirety of each episode
• • 24% (68 million) listen to podcasts weekly
• • 8% listen to podcasts more than 7 hours a week
• • 2% spend more time listening to podcasts than watching TV
• • 13: 52% of monthly listeners listen to the entirety of each episode
• ♦ Unlike written or video content, your customers can listen while they drive, work, and perform other tasks

The Modern Marketer’s Most Versatile Tool Today, readers skim and skimmers watch it on Youtube But they will suspend their texting and tweeting for a concise, informative, timely white paper

It’s why white papers are a go-to resource for B2B marketers looking to demonstrate expertise and build trust They are also content factories, providing rich source material for multiple tweets and Facebook/Linkedin/Blog posts and articles

BBI’s “Turnkey” White Paper Service ♦ IT, Healthcare and HR subject matter experts manage entire process, from initial intake to final product

♦ “Modern” white papers tailored for a readership used to messages that are considerably shorter and more visual

♦ Coordinated content marketing/media campaigns centered on white paper/s

Click for more on the turnkey process

Everything you need to know to produce high-performing white papers

© 2021 BackBone, Inc

BackBone, Inc is a full-service public relations, content marketing, and business development firm specializing in healthcare, workforce management (HR) and information technology

In partnership with CuriousCheck, a leading digital marketing firm, BackBone provides SEO-infused “assets” (landing pages, case studies, white papers, etc ) and growth hacking tools that allow clients to raise their profile and establish clear differentiators in a competitive market BackBone’s experienced production team enables companies to deliver professional-grade branded podcasts that compellingly and authentically communicate their core marketing messages