Aperture Content Marketing

Aperture Content Marketing supplies ready-researched marketing content to community colleges in the United States. Its focus is enrolment: colleges use its articles and campaign tools to reach prospective students, build community support and promote individual programmes across web, social and print channels.

Products and services

• CampaignBuilder: an online tool where colleges pick articles and images and lay them out as web, social and print pieces.
• Article library: a stock of researched, proofed articles on programme topics, kept updated with recent data and editable before use.
• Web and print proofs: the same content is turned into web pages and print materials without redoing the work.
• Multi-channel distribution: campaigns delivered through microsites, social media and direct mail.
• Performance reporting: analytics showing how outreach performs and where it can improve.
• Webinars and guidance: material on enrolment strategy, such as reaching Hispanic and Latin American communities and using a college website for marketing.

Who it works with

Community colleges across the US are its client base; the site says around 200 of them use the platform.

Key facts

• Library size: about 800 reviewed articles
• Campaigns: more than 359 content campaigns run
• Related brand: CareerFocus