Avatar, LLC

Avatar, LLC is a digital development firm in Toledo, Ohio, that has been building web tools for businesses since 1997. Its work centres on sales-focused websites: web applications, content management, product catalogues and online stores that connect to a company's back-office systems.

Products and services

• Web applications: custom-built business software delivered through the browser.
• Content management: systems and planning support for running marketing content and web projects.
• Online catalogues and configurators: tools that present product ranges and let buyers configure items.
• E-commerce with Link: its own ordering platform, which can be tied into common ERP systems so orders do not need re-keying.
• Systems integration: moving data between business systems, plus analytics to measure how a site performs.
• Add-on modules: social media feed aggregation and location mapping for dealers, reps or stores.

Who it works with

The firm focuses on businesses selling online, with a particular interest in business-to-business e-commerce and mobile ordering, according to its blog.

Key facts

• Based in: Toledo, Ohio, USA
• Founded: 1997
• Approach: uses off-the-shelf systems where they fit and builds its own tools where they do not